Native to the coastal sands of the Irwin district of Western Australia, this shrub has been in cultivation for a long time and is well known in the cut flower trade both here and overseas. It is a fine leafed shrub with an open habit which grows to about 2 metres. Flowers vary in colour from white to all shades of pink.It has the reputation for being a bit difficult to grow in the garden as it requires a well drained but moist soil and a climate of low summer humidity. Because its growth habit tends to be sparse, it is best planted in groups of 5 or more and kept well pruned after it has finished flowering. It is a great shrub for seaside gardens and the flowers release a honey fragrance in the warm days of late winter and early spring.